Over the past decade, organizations have given increasing attention to employee well-being. Recognising the importance of fostering a healthy, happy and supported workforce, and the obvious benefits to business outcomes, employers are keen to emphasize how employee well-being is a key focus of their organization.

Yet over half of employees believe their employer is guilty of well-being washing and a recent research study by William Fleming Oxford's Wellbeing Research Centre concludes that individual well-being interventions have little to no impact. Putting some possibly justifiable cynicism to one side for a moment, what could be causing this gap between intention and impact?