Define a single, customer-focused measure that enables teams to move fast while staying aligned to strategic goals.

With the adoption of AI, teams can move faster than ever, but without a shared measure of value, speed only multiplies the cost of misalignment. This roundtable helps your leadership team define a single, value-focused North Star Metric that enables teams to move quickly, make independent decisions, and stay aligned with strategy.

Product Code: P657g

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"Customer-obsessed [organizations] see 2.5x revenue growth than those that don’t.

Customer-obsessed companies make customer value the North Star of technology planning to deliver change at the pace of the business and the buyer. This requires business and functional leaders to work together with their technology counterparts to align on priorities of customer-facing teams."

— Sharyn Leaver, Chief Research Officer at Forrester

Align your organization around a single, value-focused metric

The business impact

Adopting a North Star Metric enables teams to move autonomously and confidently, making decentralized decisions that align with your organization's strategic goals; an essential foundation as AI accelerates the pace and volume of those decisions.

By adopting a North Star Metric, leadership teams can expect to:

Align strategic goals across the organization
Unify and focus teams toward shared outcomes
Lay foundations for revenue growth and higher profitability
Drive higher productivity and increased engagement
Enable autonomy for independent, fast, and strategically aligned decision-making

Organizations often struggle to connect strategic vision with daily execution, leading to misaligned teams, competing priorities, and slow decision-making, and AI is widening that gap by accelerating execution while alignment can't keep up.

Introducing a North Star Metric (NSM), alongside key supporting practices, solves this by providing a single, value-focused measure that enables teams to move fast while staying aligned with strategic goals.

Explore what makes an effective North Star Metric, and what doesn't, including why ‘value provided’ outperforms financial targets as a guide for decision-making at speed.

Identify your value-consumers and their relationship to revenue, productivity, and organizational goals.

Discover techniques for defining and mapping department-level metrics to ensure team and agent alignment with the NSM.

This roundtable provides the foundation for strategic alignment through defining a North Star Metric, where teams feel unified, aligned, and more directly tied to the outcomes they can achieve together.

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Deep insights from real-world implementations

Curated by Matthew Skelton, CEO at Conflux and co-author of Team Topologies, and Rosie Reynolds, CMO at Conflux, with over 15 years experience as a strategic marketing leader, this leadership roundtable shares insights and proven approaches from global customer engagements.

What you'll gain

Using perspectives from across the business, CEO, COO, CTO, CMO, and HR, we explore how a single, customer-focused metric can replace competing priorities with unified direction, giving your leadership team a shared foundation for strategic decision-making.

Understand the characteristics of effective North Star Metrics, drawing on examples from organizations that have made them work
Identify your candidate North Star Metric through a facilitated discussion within your leadership team
Gain foundations for connecting teams to a unified goal via the TagMe (Targets, Guardrails, Metrics, and Examples) framework

Who this is for

Senior leaders seeking to close the gap between strategic vision and execution
Leadership teams navigating competing priorities, slow decision-making, and AI-accelerated change
Cross-functional leaders who need a shared measure to align the organization